Little Gems of Graphic Design History




The New York City Transit Authority Graphics Standards Manual, not only helped those who might have found themselves lost in the complex New York Subway system, but also served as an important piece of modern graphic design history. It was designed in 1970 by Unimark’s Massimo Vignelli and Bob Noorda, and was reissued with the help of a kickstarter campaign by Jesse Reed & Hamish Smyth. The pair, who are associate partners at the design firm Pentagram scanned the pages of the manual, which was originally in binder form, and made it into a hard cover book. The response to the campaign was enormous, earning 8 times the amount they were hoping to get. They followed up this campaign with reprinting the 1975 NASA Graphics Standards Manual, designed by Richard Danne and Bruce Blackburn in 1974. Both books serve as little gems of of the graphic design industry and showcase simple and modern design that graphic designers will just fawn over.

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